Marketing a Noncommercial Message

What does it mean to package Christianity in a methodical manner so as to make it salient to as wide an audience as possible? What does Christianity lose when it becomes just one piece of a consumer transaction? These are questions that the brand managers of “cool Christianity” would do well to consider. 

"Now ... This"

"Now ... This"

In America particularly, we are obsessed with the "next." We want to get something done and move on to the next thing. Perhaps this is why we consume media at such a breakneck speed and with such dizzying efficiency. But what does this do to our ability to 1) dwell on something for a long period of time, 2) discern what is worth thinking about and what isn't, and 3) value depth rather than breadth?

Thoughts on the Release of Hipster Christianity

It’s a strange and wonderful feeling, to see one's idea come to fruition. I never really thought during the summer of 2005 that I'd write a book about hipster Christianity, but I'm glad I did. Looking back I marvel at how it all came together, how so many of my experiences and interactions and relationships all fed into this idea, and how the people in my life during this season were so absolutely instrumental in the whole endeavor.

Christian Hipster Music: A YouTube History

Last week on the Hipster Christianity Facebook page, I posted YouTube videos from the last 4 decades of "Christian hipster" music, or music that was at least pivotal in the ultimate development of today's culture of hipster Christianity. Here they are, in chronological order... Enjoy!

Inception

Unlike any film I can remember, Inception surely puts the psychological in "psychological thriller." This is a film that is about the mind, takes place in the mind, and will stick in your mind. It's energy comes not from explosions or cheap thrills but from the steady, deliberate way that it wraps itself around your brain, python like, a tighter and tighter coil as the film goes along.

Have Missions Become Too "Deeds"-Centric?

I'm all for social justice. I'm passionate about it. Christians have to be serving people and loving them not just in word but in deed. But man, if I hear another well-fed, Toms-wearing evangelical kid quote St. Francis ("preach the Gospel always, and if necessary, use words") one more time as a justification for their unwillingness to utter a word to anyone about Christ as the one true hope, I don't know what I'll do.

What is the iPhone Doing to Us?

What is the iPhone Doing to Us?

With an iPhone—which contains endless amounts of “task” potential within its aluminosilicate glass frame—“spare time” is a foreign concept, because when the world is literally in your pocket, there’s always something to do. But really, these “things to do” (that they are called “tasks” or “applications” is a clever way to convince us of their utility) are mostly just distractions. The iPhone is perhaps the greatest one-stop-shop distraction-generating device of our time.

Soccer: It's Not Our Game

I don't mean to say soccer isn't a good sport or that Americans shouldn't pay attention to it. I personally don't find it all that exciting, and clearly most other Americans agree with me. But the rest of the world finds it VERY exciting, and I'm happy for them. America doesn't have to win at everything.

Christian Hipster Bookshelf

Christian Hipster Bookshelf

One of the best ways to learn about the type of person someone is is by looking at the books that populate their bookshelves. Books, I've found, play a large role in shaping how any of us understand and inhabit our worlds--so naturally they are a good place to go when seeking to understand a subculture. For example, the following is a list of the types of books that define the Christian hipster subculture.

Scratching Where They Itch?

Scratching Where They Itch?

The logic of consumerism is that people want what they want and get what they want, for a price. It’s all about ME—the brands I buy, the products I consume, the “gimme more” mindset of never having to wait long to have any desire fulfilled.I’m not sure there are any circumstances under which Christianity fits comfortably into this paradigm.

A Sports Lament

But skewed visions of the past notwithstanding, I think it's good and right to lament the endings of things. The dissolution of the Big 12 was inevitable. All things fall apart sooner or later. I guess it just caught many of us by surprise that—in the span of a week—it all unraveled so quickly and unexpectedly. But so it goes in life. Impermanence is a constant.

Till We Have Faces

Till We Have Faces

For me, Lewis's sentiments about longing and Joy ring ever so true. The words of Psyche in Till We Have Faces describe exactly how I feel sometimes when that peculiar blend of happiness, memory, and "there must be more of it" longing combine to make me feel, deeply, that there exists a greater, truer, more perfect reality for which we were all originally created.

Exit Through the Gift Shop

So much of Exit Through the Gift Shop is shrouded in mystery. The documentary film’s (purported) creator, Banksy, is an elusive British graffiti artist whose identity is unknown, even though he’s the darling of the international art world who routinely sells screen prints for six figure prices. In his first foray into film, Banksy presents us with a characteristically enigmatic but well-executed piece of pop art, billed as “the world’s first Street Art disaster movie."