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Music Brett McCracken Music Brett McCracken

The Coldplay Effect

Why is Coldplay hipster kryptonite? Why have most self-respect indie kids long abandoned Coldplay to the realm of painfully saccharine, popular radio-ready mainstream bilge? I think the key words are “popular” and “mainstream.” The gist of it is simple: Coldplay is too popular. Too many normal people know about Coldplay and like them.

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Hipster Christianity Brett McCracken Hipster Christianity Brett McCracken

Medium: Cool

Imagine you are a visitor to a church, and you walk in to find that nearly everyone around you is a well-dressed, fashionable, “indie”-looking twentysomething with skinny jeans, stylish hair, and a clear sense of cutting-edge fashion. You look at yourself, and you don’t fit in. You feel self-consciously excluded, unfashionable and awkward. We all know what this feels like. Whenever you’re around a bunch of hipsters and you are clearly not as hip, you feel uncomfortable. You can’t help but feel that way.

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Hipster Christianity, Places Brett McCracken Hipster Christianity, Places Brett McCracken

Introducing the Poorgeoisie

When I was in New York City earlier this year, I took some pictures of a person lying on a couch on a sidewalk in the East Village. I wasn’t sure if he was a hipster or a homeless person. This question has come up numerous times in my hipster field research over the last couple years, and it’s definitely becoming harder to tell the difference. Apparently the homeless look is hotter than ever. Actually, I first noticed the trend a few years ago in L.A. and wrote a post on my blog entitled “Derelict Chic” back in 2007.

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Places, Books Brett McCracken Places, Books Brett McCracken

A New York City Blur

“Only connect.” That is the epigraph to E.M. Forster’s Howards End—a book I have not actually read, but which I have on my list. “Only connect” is a sort of life mantra for a friend I had dinner with in Brooklyn last night, and in thinking about what I could say about my NYC experiences over the past few days, the phrase kept coming up. “Only connect.”

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My articles Brett McCracken My articles Brett McCracken

The Rise of the Ironic Class

I have an article in the May/June issue of Relevant magazine entitled "The Rise of the Ironic Class," which takes a look at why my generation is such an ironic one, what it means for our relationships, for communication, etc...

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Church, Hipster Christianity Brett McCracken Church, Hipster Christianity Brett McCracken

Is Christianity Cool?

This is the title of chapter one of the book I am writing, and it’s the underlying question of the whole thing. I don’t expect to answer it definitively in the book, but it’s a question that begs to be explored, because it’s a question that is at least latently present in all the major movements and expressions of contemporary Christianity.

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Politics Brett McCracken Politics Brett McCracken

Obama's Blow to Hipster Cynicism

When Obama won the presidency on November 4, 2008, hipsters everywhere were ecstatic. The vast majority of hipsters (that is: indie-dressing fashionable young anti-establishmentarians) were Obama fans, and those that were not were mostly anarchists or otherwise apolitical or libertarian. But while Obama’s election was a proud moment for hipsters, it was also a significant blow to their long-term viability.

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