Recently I was asked by Converge Magazine to write a piece for their website reflecting on my book Hipster Christianity four years after its release. I took them up on the offer but rather than reflecting on how the phenomenon has changed or who the new hip pastors and churches are, I decided to offer a summary of one of the main point's of the book—that forms of faith matter and that we must think critically about how medium and message interact.

Imagine you are a visitor to a church, and you walk in to find that nearly everyone around you is a well-dressed, fashionable, “indie”-looking twentysomething with skinny jeans, stylish hair, and a clear sense of cutting-edge fashion. You look at yourself, and you don’t fit in. You feel self-consciously excluded, unfashionable and awkward. We all know what this feels like. Whenever you’re around a bunch of hipsters and you are clearly not as hip, you feel uncomfortable. You can’t help but feel that way.