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Technology Brett McCracken Technology Brett McCracken

24 Social Media Dos and Don'ts

As part of the Biola Digital Ministry Conference, I gave a seminar entitled "Becoming Social Media Savvy Without Losing Your Soul," in which I discussed the etiquette of social media and some of the potentials and pitfalls in how we can use it as Christians. What does it mean to represent Christ in the social media space? To get at this question, my presentation included 12 "dos" of social media and 12 "don't." Here they are below, starting with the "don'ts."

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Politics Brett McCracken Politics Brett McCracken

Why Partisanship is the New Normal

The ferociously partisan atmosphere in America these days isn't limited to Washington D.C., though it certainly is epitomized there. No, the divisive, bitter ambience in this country exists everywhere, from sea to shining sea. A few minutes on cable news or a cursory scroll through one's social media feed at any given moment confirms it. And it's getting worse.

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Places, Technology Brett McCracken Places, Technology Brett McCracken

Riots in Real Time

In my younger days, L.A. was Bayside High, California Dreams, Encino Man, "Valley Girls," Beverly Hills 90210, Disneyland, Hollywood, the Oscars. Or it was a place of constant calamity: the Northridge earthquake, mudslides, fires, various  car chases chronicled by the vulture news helicopters L.A. helped normalize. The point is: my understanding of L.A. was (and still is, to some extent) formed by media portrayals, mass-communicated narratives of "reality" packaged chiefly as entertainment. This is how we understand the world.

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Current Events, Technology Brett McCracken Current Events, Technology Brett McCracken

In Praise of Being Out of the Loop

I'm troubled by the value we place on quickness in our culture. The rush to "join the conversation" doesn't necessarily help the conversation. Frequently it hurts it. Sometimes our quickness perpetuates the spread of misinformation. When the urge is to comment first, research later, the conversation becomes scattershot and unreliable.

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Technology Brett McCracken Technology Brett McCracken

Social Media Slips

Say what you will about the positives of social media (and certainly there are quite a few positives), but near the top of the negative column has got to be social media's propensity for gaffes, slips, and careless no-filter missteps.

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Brett McCracken Brett McCracken

Talking About Facebook and Twitter

Facebook is a reality we have to deal with (as well as Twitter… but we’ll get to that in a minute). It’s quickly becoming our preferred mode of communication and a source of many hours of time spent on a weekly and even daily basis. And in keeping with my newly diplomatic approach to Facebook, I have thoughts about both the good and bad aspects of this type of communication.

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Places Brett McCracken Places Brett McCracken

Notes on a Postmodern Weekend

I had a very disparate, fragmented, over-mediated, maybe-a-bit-too-breakneck weekend. In L.A., these seem to be the norm rather than the exception, but this weekend struck me as a particularly postmodern pastiche of way too much that any one mind should encounter in a 60-hour period. To my horror, one of the ways I coped with the weekend was to think in status updates. But since I don’t Twitter and only occasionally update my Facebook status via my phone, I could not publicize my disjointed weekend narrative to the world.

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