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Technology Brett McCracken Technology Brett McCracken

24 Social Media Dos and Don'ts

As part of the Biola Digital Ministry Conference, I gave a seminar entitled "Becoming Social Media Savvy Without Losing Your Soul," in which I discussed the etiquette of social media and some of the potentials and pitfalls in how we can use it as Christians. What does it mean to represent Christ in the social media space? To get at this question, my presentation included 12 "dos" of social media and 12 "don't." Here they are below, starting with the "don'ts."

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Politics Brett McCracken Politics Brett McCracken

Why Partisanship is the New Normal

The ferociously partisan atmosphere in America these days isn't limited to Washington D.C., though it certainly is epitomized there. No, the divisive, bitter ambience in this country exists everywhere, from sea to shining sea. A few minutes on cable news or a cursory scroll through one's social media feed at any given moment confirms it. And it's getting worse.

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Technology Brett McCracken Technology Brett McCracken

Social Media Slips

Say what you will about the positives of social media (and certainly there are quite a few positives), but near the top of the negative column has got to be social media's propensity for gaffes, slips, and careless no-filter missteps.

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Brett McCracken Brett McCracken

Talking About Facebook and Twitter

Facebook is a reality we have to deal with (as well as Twitter… but we’ll get to that in a minute). It’s quickly becoming our preferred mode of communication and a source of many hours of time spent on a weekly and even daily basis. And in keeping with my newly diplomatic approach to Facebook, I have thoughts about both the good and bad aspects of this type of communication.

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Places Brett McCracken Places Brett McCracken

Notes on a Postmodern Weekend

I had a very disparate, fragmented, over-mediated, maybe-a-bit-too-breakneck weekend. In L.A., these seem to be the norm rather than the exception, but this weekend struck me as a particularly postmodern pastiche of way too much that any one mind should encounter in a 60-hour period. To my horror, one of the ways I coped with the weekend was to think in status updates. But since I don’t Twitter and only occasionally update my Facebook status via my phone, I could not publicize my disjointed weekend narrative to the world.

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Technology Brett McCracken Technology Brett McCracken

The Death of Facebook

Many of you know that I have a love/hate relationship with Facebook. I joined it reluctantly six months ago, and have loved and loathed it for various reasons. Recently, though, Facebook has been mired in a bit of an existential crisis. Just this week it reversed its new terms of service which users passionately rejected for its creepy proprietary implications. And then there is the whole "25 Random Things" sensation that has inexplicably captured the imagination of 7+ million Facebook users. To me, this oddly retro, gloriously insipid throwback to 1998 e-mail forwards is the strongest sign yet that Facebook will soon collapse under the weight of its own purposelessness.

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